Joy and Joe – Fountains of Love Review


Say hi to Joy and Joe’s latest creation – Fountains of Love. This wrap, I was assured, would be a game changer. I was told that it would require (wait for it) no breaking in. 

Really, I hear you ask. Why?

Well, to start this wrap has been made from 50% Italian combed cotton and 50% mercerized cotton.  Mercerizing is a treatment that strengthens fibres and gives them a lustrous appearance, while combed cotton is an extremely soft version of cotton due to a special treatment it undergoes before spinning. So, so far so good. These wraps undergo lots of finishing treatments – like pressing and extra steam treatments, in order to soften them up further. And just to go the extra mile, Joy and Joe have worked with a textiles expert with this wrap, who has tweaked the weave to ensure that it will be as smooshy as possible.


So, you understand why it was I waited with baited breath for my turn to try it. And when it came, well…

It. Was. Amazing. 

I’m not kidding. Fountains of Love is soft, smooshy, buttery, floppy, and silky. I was skeptical, and I was wrong to be. It is seriously nice. Like, I would actually snuggle with this wrap. It’s far softer than a good 90% of my (mostly pre-loved!) stash. Just lovely. It wraps as you’d expect – that is to say, excellently. It tightens easily and with minimal effort. It has actually made me realise how much more work I need to do with my own wraps, to get them to wrap this easily. The only slight issue I have with this wrap is that I feel it could possibly be prone to pulls. The weave is fairly loose, and I understand that this helps with the amazing softness, but I personally prefer a more ‘snug’ weave. It’s worth bearing in mind though that I am very heavy handed!


And the pattern also meets high standards. Fountains of Love is to me, very reminiscent of Baroque of Damask patterns, classy and elegant. It’s interesting to note at this point the colourways. FoL is available in black and white (the one I had) bright pink and white, or bright yellow and white.



Now, bright pink or bright yellow are not exactly colours that come to mind when I think classy, elegant, sophisticated. However, with this pattern, it works. The high contrast, gorgeous colours, and beautiful design work in juxtaposition to create a wrap that will not look out of place either on the beach or at the races. The black and white particularly is very suited to ‘events.’ Either way, it looks and feels fantastic.


As you’d expect, all these extra treatments and finishes are going to be reflected in the price. Having had the chance to use this wrap, I personally think that it is absolutely worth paying the extra. Then you can start loving your Fountains straight away!


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